A Springboard for Thought

Post by 
Rob Bell
Published 
June 18, 2021

Storytelling is a vital component in understanding the world around us. I have always used storytelling as both a vehicle for exploration and expression.

Story is defined as an account of imaginary or real people and events told for entertainment. While we all love stories that keep us on the edge of our seats, few things about this last year's events have been entertaining.

Now more than ever storytelling must go beyond entertainment. A 'good story' should challenge its audience to think deeper and re-evaluate preconceived notions and comfort zones that keep the institutional status quo alive generation after generation.

Steven James | Your Story Matters

In our current climate, across all mediums, a story must prioritize authenticity and transparency to live up to its power and importance in our society. When these components are put first and then weaved into a compelling narrative, a story becomes a springboard for thought. Thought becomes action, and even the tiniest movement can lead to ripples that change our world.

As June gives us Pride month and Juneteenth, two celebratory markers that highlight marginalized sections of America, we are reminded that a good story can reimagine diversity, inclusion, and tolerance while giving us a vision of our society when we are at our best.

At Steven James, we place the value not simply on an entertaining story, though we do want them to be engaging, but in understanding the importance of getting your story right. We do this so you or your brand is shown with the utmost authenticity, and by doing so you build with your audience a sincere connection.

Our ethos of Your Story is Our Story means we’ve mastered the most sacred language in our industry. We know that in sharing your stories we can’t just speak marketing or advertising, more than anything we must speak human. And just like that, together we connect to others and provoke the thought that leads to action that ushers in the ripple of change.

No items found.

Looking for a partner like SJMG?

Send us some quick contact info & our team will reach out to you.
We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Let's Talk
about your story
THere's More

Post You mIght Also Like

All Posts
Bossify Your Brand
Oct
19
//
2021

If You Give a Mouse a (Marketing) Cookie

Marketing cookies follow you around click after click after click...or at least how they used to until recently. The solution, shift your strategy to rely on 1st-party data from meaningful engagements. What are more meaningful engagements? Our 3 mantras, of course!
Your Story
Sep
30
//
2021

Passion & Energy Are Tactical

Remember why you believed that you could do this in the first place. It will keep that fire burning even when you think the oxygen is running low.
Email Blasts
Sep
17
//
2021

Video is Vital

In the past few weeks as we’ve rolled-out our 3 mantras to Bossify Your Brand, you have heard us share how being a better storyteller is about more than message: it’s about making others believe in your brand the way you already do.
Your Story
Aug
26
//
2021

Storytelling Is the Best Marketing

Storytelling is the Best Marketing. Here are 5 steps that are not earth-shattering, not highly time-consuming, not beyond anybody’s ability, to get you rolling in the right direction.
Your Story
Aug
12
//
2021

Bossify Your Brand

NO ONE who has ever started a business (at least a legitimate one) did not believe they had a product or a service that people needed. That belief and the measurement of success or failure is what we will help you define in our new continuing e-series, Bossify Your Brand!

@stevenjamesmg