Social Media Trends: Build Credibility Online

Post by 
Paul Root
Published 
February 25, 2020
H

ave you ever wondered how some people accumulate thousands of likes on their social media posts? In our fast-paced digital world, new strategies for monetizing online are constantly being developed. One of the more recent ways to make money in the online world is by becoming an influencer on social media. But what exactly does that mean, and how can someone make money simply by posting on Instagram a few times a week and promoting a free product? It turns out, social media influencers have learned the key to having a successful online presence: credibility.

Why Credibility Matters

There’s a reason people follow influencers; they have gained the trust of their audience by only promoting products that support their brand, and by posting content that is relevant to the audience they want to reach. This supports the concept that consistency creates trust, and trust from your audience gives power to your content. Once you have established a following, your content can be used to tell a story, send a message and stir conversation like never before.

Moral Of The Story? Post With Intent.

So, how does a social media presence make that jump to the next level? Sure, we all want to be paid for promoting free stuff on our Instagram, but credibility is also necessary when it comes to posting as a business. Before sending out a new piece of content, ask yourself: “Is this post

showing my audience an insight into my business or reflecting consistency in my brand?”

Are you looking to give your business a credible, consistent online presence? The Steven James team is experienced in establishing an online presence for businesses in a variety of industries and sizes. Reach out to us today to find out what you could be practicing to make your online presence the best it can be.

Looking for a partner like SJMG?

Send us some quick contact info & our team will reach out to you.
We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Let's Talk
about your story
THere's More

Post You mIght Also Like

All Posts
Marketing
Aug
25
//
2022

Summer Check-In

In those dog-days of summer, we should all be doing a bit of a marketing gut-check.
Marketing
Jun
16
//
2022

Summertime Gladness

Nothing says summer like vacation, and nothing says vacation like summer.
Bossify Your Brand
Apr
21
//
2022

Popping Some Balloons

As storytellers and consultants, we find ourselves popping a lot of balloons to combat misunderstandings about what your efforts to market, advertise or brand to your customer is thought to be versus what it should actually be.
Video
Mar
10
//
2022

Let's Go To The Movies

Siskel & Ebert aren’t here to give us their opinion anymore, but at SJ we’d like to think the movie critic gods have smiled down on us favorably with our new feature film, The Mystery of Her.
Bossify Your Brand
Feb
3
//
2022

A Crummy Commercial

We’ve all had those Whiskey-Tango-Foxtrot kind of days where we look at someone and think (or just plain blurt-out), “What?!” It surely made sense in the other person’s head, but by the time brainwave transmission occurred, something got lost in translation.

@stevenjamesmg