Video is Vital

Post by 
Jess Pavone
Published 
September 17, 2021

Once that better version of your story is discerned, the next question is: “How do I best position it?

Which brings us to the second of our 3 mantras: Video is Vital.

Steven James | Video is Vital

Simply put, we live in the age of the visual image. The human brain processes images at an exponentially faster rate than it does the written word -- 60,000x faster to be precise. Both science & common sense tell us it really is a simple matter of optimizing the small amount of time you have to engage your market.

You’re probably asking, “How do I incorporate video into my brand presence?

As it turns out, the options are numerous, but here are a few easy ways:

  • Website video: Visitors spend 88% more time on a website with video. Getting traffic to your site is one thing, but we’ve all pondered how we can get prospects to stay longer. Here’s your sign...er, video.
  • Client testimonials: Reading an endorsement is one thing, but seeing the face & hearing the authentic tone of the person singing your praises elevates that testimonial. Suddenly you have something that is both more believable & actionable.
  • Short product demos/explainers: Whether a product or service, the “things” we are trying to put in front of clients is meant to solve or prevent a pain-point. But when the market is saturated with competitors and their ideas, showing not telling is the game-changer.
  • Vlogs: Vlogs (video blogs) are an excellent alternative to traditional written blogs. They can be interspersed with your written blogs as a great change of pace for powerful impact and strong engagement. Some clients decide to use vlogs exclusively in their messaging.
Steven James | Video is Vital
  • Corporate recruiting: Finding the right talent for your brand is complicated enough, compounded by the pivot to mold those new recruits in training. Using video right from the beginning to convey your brand’s culture & work-style will help weed-through candidates to determine if they are the right fit before a resume even lands in your inbox. From there, self-submitted video responses can be used to screen 1st round applicants, reducing the time spent on face-to-face interviews until later stages of the process.
  • Corporate training: Once new candidates are on-boarded, video is a far more effective means of training, especially given the social distancing concerns of a crowded training room. Video can be live action, motion graphics, or the combination that best fits your aims.

Whatever your video needs, we’re ready to help you from concept to full production. Maybe you could benefit from the friendly ear & expertise of our team to determine the best way for you to incorporate video—from simply expanding your existing video presence to repositioning it. Let’s chat today!

We’re always more than happy to have a conversation—the start of every story.

No items found.

Looking for a partner like SJMG?

Send us some quick contact info & our team will reach out to you.
We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Let's Talk
about your story
THere's More

Post You mIght Also Like

All Posts
Bossify Your Brand
Oct
19
//
2021

If You Give a Mouse a (Marketing) Cookie

Marketing cookies follow you around click after click after click...or at least how they used to until recently. The solution, shift your strategy to rely on 1st-party data from meaningful engagements. What are more meaningful engagements? Our 3 mantras, of course!
Your Story
Sep
30
//
2021

Passion & Energy Are Tactical

Remember why you believed that you could do this in the first place. It will keep that fire burning even when you think the oxygen is running low.
Your Story
Aug
26
//
2021

Storytelling Is the Best Marketing

Storytelling is the Best Marketing. Here are 5 steps that are not earth-shattering, not highly time-consuming, not beyond anybody’s ability, to get you rolling in the right direction.
Your Story
Aug
12
//
2021

Bossify Your Brand

NO ONE who has ever started a business (at least a legitimate one) did not believe they had a product or a service that people needed. That belief and the measurement of success or failure is what we will help you define in our new continuing e-series, Bossify Your Brand!
Email Blasts
Jul
23
//
2021

'Tis The Season: Out of Office

We’ve received a good number of ‘Out of Office’ auto returns to our emails recently, and you probably have received some from us. And what a welcomed occurrence! Nothing says summer like vacation, and nothing says vacation like summer.

@stevenjamesmg