Batman wears a mask…so can you! This past week the SJ team had the opportunity to add our voice to the state of New York’s public health messaging with a Steven James-PSA. Answering the call from Governor Andrew Cuomo, our creative team took a lighthearted & cinematic approach to a very serious issue: wear a mask in order to save lives.
You might think putting on a face covering may be a lot of things, but for someone susceptible to infection that act is super-heroic.
You've been on a journey with us these last several weeks, talking about stories of inspiration & hope amid struggle & uncertainty. Today we tell the story of all New Yorkers & of all Americans.
Being #NewYorkTough means being a superhero. So, let’s show the world how we #WearAMask & #SaveLives. Heroes have always worn masks in the pursuit of protecting others…now it’s your turn.
Your story is our story.