As storytellers and consultants, we find ourselves popping a lot of balloons to combat misunderstandings about what your efforts to market, advertise or brand to your customer is thought to be versus what it should actually be.

We’ve all had those Whiskey-Tango-Foxtrot kind of days where we look at someone and think (or just plain blurt-out), “What?!” It surely made sense in the other person’s head, but by the time brainwave transmission occurred, something got lost in translation.

Season's Greetings! Discover the magic of the holidays as we show off some tricks of the trade in our special gift to you.

Marketing cookies follow you around click after click after click...or at least how they used to until recently. The solution, shift your strategy to rely on 1st-party data from meaningful engagements. What are more meaningful engagements? Our 3 mantras, of course!

Remember why you believed that you could do this in the first place. It will keep that fire burning even when you think the oxygen is running low.

NO ONE who has ever started a business (at least a legitimate one) did not believe they had a product or a service that people needed. That belief and the measurement of success or failure is what we will help you define in our new continuing e-series, Bossify Your Brand!